MCT On Demand ride share service

Situation

The City of Moorpark needed a landing page for their MCT On Demand ride share so users could learn about the service and access ride options both online and in the MCTOD app.

Action

Interviewing stakeholders about the service, the problems it was solving, and the problems they needed the service landing page to solve.

Conducted brief research to find what distinguished MCTOD service and riders from other popular ride share services in order to deliver their value proposition in a compelling way.

Organized content into sections and headlines, created initial wireframes, and reviewed them with stakeholders for approval.

Reviewed wireframes with engineering team to make sure their weren’t any blockers and then moved on to design and then delivery.

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