High quality Organics B2B ecommerce website

High Quality Organics is a bulk wholesale organics supplier. They’ve led the way in organic sourcing, transitioning traditional farms to organic, supplying the largest spice companies and restaurants around the world.

HQO approached us to create their first ecommerce site to help reduce touchpoint within their sales process and improve customer experience.

I met with internal stakeholders to understand the business, buyers, sales process, capabilities, and discuss technology and design solutions. After defining the goals and objectives I was able to create personas, user journeys, site map, and wire framing. Through a process of workshops, user testing, and iteration I finalized the designs, created a design system, and handed them off to the development team.

The site is set to launch in early 2023.